Sponsor Spotlight: Six Questions with the San Antonio Express-News

May 7, 2009 at 5:00 am | Posted in San Antonio, Sponsor Spotlight, Sponsors | Leave a comment
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mysaIn addition to listing them on our Sponsors page, TweetCampSA sponsors will also be featured on our blog so we can introduce you to the companies making TweetCampSA possible. Check them out and follow them on Twitter! TweetCampSA sponsors are the cutting-edge businesses in our community who understand, appreciate and make use of microblogging as part of their overall communications strategies.

Introducing TweetCampSA Sponsor San Antonio Express-News / mySA.com (questions answered by Eric Braun, director of digital media at MySA.com – @ebraun and @mySA).

1. How does the Express-News use microblogging?

We use it in several different ways. We push breaking news stories and weather forecasts out on a regular basis, but we don’t find that that’s really a huge traffic driver for us. It does drive a few extra clicks but it’s not a game-changer unless it’s something that takes off across networks. We really use it more as a CRM tool. It’s been much more about connecting with our readers and developing relationships with them. It provides both instant feedback and helps reporters develop sources. We also use Twitter as a way to aggregate sources of information quickly. During the swine flu outbreak we used CoverItLive to aggregate feeds from official and non-official sources including our medical bloggers.

2. How has microblogging changed your business?

Twitter has been the first application that has really grabbed the imagination of the newsroom. I don’t recall any social interaction tool that has been more widely accepted in newsrooms, not just at the Express-News but across the industry. Story comments and forums have always been something reporters have hesitated jumping into, but because the dialogue on twitter is more controlled, civil and ultimately useful, our staff has engaged with it in a big way. You can see by our staff list of twitter accounts how true that is.

3. What makes you follow some people/businesses over others?

I avoid twitterfeeds and people who promise to make me rich. I generally avoid a lot of rough language because we like to break tweets out in various places on the site.

4. Who would you like to see on Twitter who isn’t there already?

The rest of our staff who isn’t using twitter yet. I’d like to see more local politicians use it beyond campaign seasons. Maybe after this election they will. I’d also like to see more restaurants and clubs talking about specials and schedules. Half of the time when I think of someone I’d like to see on twitter, I search for them and they are there.

5. Why is the Express-News sponsoring TweetCampSA?

We’re always interested in learning best practices on how to use Twitter and other social media apps. We also desire to be a part of the social media community in San Antonio because it’s good for us as a business to be connected to people who are making a difference in our city. These things are hard to make happen without funding, so we’re happy to help make it work.

6. Give us an elevator pitch about the Express-News.

The E-N and mySA.com combined have third deepest market penetration of any newspaper in the country, we have the largest newsroom in town by a large margin and day in and day out provide relevant, important content on a variety of platforms. Not only do we provide a wealth of content day in and day out but we are also interested in helping our community reach broader audiences. Users can contribute blogs, tweets, photos, videos and stories to our site to tell their stories and deliver their messages. Of course, selling advertisements is another way we help our customers reach a broad audience and we have a lot of very bright sales people who can help plan an ad campaign on our sites and help devise a search engine marketing campaign.

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Colleen Pence is one of three organizers of TweetCampSA. A Twitter addict since summer 2007, she previously managed marketing and public relations campaigns for the San Antonio Symphony, Marmon Mok and BluePhoenix ASNA. She now owns Social Media Mentoring, a consulting company teaching businesses and individuals the benefits and nuances of using social media. She’s authored her personal blog for four years and blogs for the San Antonio Express-News.

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Attendee Spotlight: 10 questions with Charlotte-Anne Lucas

April 24, 2009 at 9:18 pm | Posted in Attendee Spotlight, San Antonio | 1 Comment
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Every Tuesday and Friday, we will feature a TweetCamp San Antonio attendee on the blog to give you an insight of the diverse group of people that have come together thanks to the micro-blogging services that are reinventing the way we do communications. Feel free to follow these people and get a head start on TweetCamp San Antonio. If you haven’t done so already, don’t forget to RSVP!

Introducing TweetCamp attendee @charlotteanne

charlotteanne

1. Who are you?

I’m a veteran journalist who left newspapers for the Web 10 years ago. I was in top management at two online news sites, TheStreet.com and MySanAntonio.com, when they became profitable. From 2006-2008 I taught digital journalism, Web design and publishing, multiplatform journalism, interviewing and the bedrock course, Journalism 102, at University of Nevada, Las Vegas. My students learned how to build and maintain their own blogs, built Web sites from tiny little pieces, interviewed people on the social network audio channel Utterz, use Skype video and iChat for international interviews, livestream interactive video on the social media channel, Kyte.tv, and used Twitter to complete the requirements of their final exam. Then I got laid off and came home to San Antonio.

2. What do you do?

My husband, Bill Waldrop, and I are partners in WilCharMedia.com. He’s also a journalist and he helped put the Express-News online in early 1996. We’re digital strategy consultants. We do Web publishing and design, we build social media networks. My role is Online Instigator. We’ll be starting an online news-wiki Web site later this year, but that’s another story!

3. Why social media?

Because we can. More importantly, because everyone can, and it is a two-way conversation. Thank goodness we’re no longer stuck with the one-way, top-down arrogance of old media (although not everyone in old media knows that!).

4. How do you use micro-blobbing services like Twitter for work/business?

I do an hour-long preso on Social Media for Journalists, and would be happy to roll that out during the Tweet Camp. It is longer than 140 characters and it evolves regularly 😉

5. How, if at all, do you use microbbling services for personal purposes?

The line between business and personal is a bit blurry these days, but that’s OK. My entire life is on the record.

6. Tell us a Twitter success story

One of my favorite students left school to work for Obama’s social networking squad. I taught him to Twitter, he Twittered for Obama, and look where that got us!

7. Twitter FAIL story? Lesson (s) learned?

On the first day my students were strutting their stuff and doing the first ever live-group Twitter of the Editor&Publisher EPPYconference in Vegas in May 2008, the Fail Whale weighed in for several hours. It was *very* frustrating.

8. [Cheating, three-part question] Your favorite Twitter follows? Why do you follow them? Have you ever met them?

I follow almost 1,200 people. I use TweetDeck and have several columns including one for all of the women I follow. Another column is My Faves (I have left out the locals on my list, fyi): @acarvin, @agahran, @alizasherman, @bonniegrrl, @breakingnewson, @carlmalamud, @craignewmark, @cshirky, @davewiner, @digitalsista, @dsearls, @gapingvoid, @gazamom, @garyobrien, @hrheingold, @jacklail, @jdp23, @kanter, @laughingsquid, @lisawilliams, @marshalk, @maryhodder, @mediamum, @myrnatheminx, @newmediajim, @niemanlab, @noxhanti, @olevia, @pistachio, @rachelnixon, @susanmernit, @TheWomensMuseum, @timoreilly, @tobydiva, @thirstyboots, @underoak, @vincrosbie, @westseattleblog, @womenwhotech, @yelvington
I learn so very much from them. Some make me think and some make me smile. It’s a great blend!

Of My 41 faves, I have met 11: @agahran, @craignewmark, @garyobrien, @jdp23, @rachelnixon, @tobydiva, @susanmernit, @thirstyboots, @myrnatheminx and @yelvington. I knew @kr8tr online for more than a year before I met him, and he’s in San Antonio!

9. Your Twitter pet peeve?

52% of Twitter users are women, yet so many Twitter shoutouts, lists of experts and RTs involve men. That’s part of why #women2follow is so important to me.

10. Any additional words of wisdom?

I joined Twitter right after it was introduced in 2007 at SXSW, but I didn’t fall in love with its potential and magic until later that year. I wrote a primer, Twitter 101 in March of 2008. That piece has gotten almost 2,000 views from all over the world. That’s pretty magic!

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Andi Narvaez is one of the three organizers of TweetCamp San Antonio. She is an public relations account coordinator for KGBTexas Public Relations / Advertising in San Antonio, Texas and is also one of the three founders of the San Antonio Media/PR/Business Tweetup. She recently earned her degree in Communications and Business Administration with a concentration in Marketing from Trinity University. She is originally from Quito, Ecuador.

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